Running a boutique hotel comes with unique challenges and opportunities. HotelTechConsultant.com has partnered with Genre Hotels to help boutique hotels thrive in a competitive market. Here’s how to leverage their services for success:
1. Customized Marketing and Sales Plans
- Engage Actively: Collaborate with Genre Hotels to align the marketing and sales plan with your hotel’s strengths.
- Utilize Data-Driven Insights: Use Genre Hotels’ market and data analysis to understand your competitive landscape and target high-value accounts.
- Stay Updated: Participate in monthly consultations and weekly sales and marketing calls.
2. Enhance Visibility Through GDS
- Seamless Integration: Integrate your property into major GDS platforms with the help of Genre Hotels and Amadeus Hospitality.
- Leverage National Accounts: Access Genre Hotels’ relationships with top travel bookers.
3. Utilize Membership Marketing Opportunities
- Digital Brochure Inclusion: Feature your hotel in the globally circulated Genre Hotels digital brochure.
- Website and Cross-Marketing: Maximize exposure through the Genre Hotels website and cross-marketing with other members.
4. Capitalize on Sales Enablement Services
- RFP Advocacy: Let Genre Hotels advocate for your property during the RFP process.
- Client Receptions: Host client receptions to showcase your property’s unique features.
- Consortia Events and Lunch & Learn Sessions: Participate in events to connect with global travel buyers.
5. Invest in Training and Development
- Sales Training and Mentorship: Enhance your team’s skills with Genre Hotels’ training and mentorship.
- Use of Business Intelligence Tools: Learn to use tools like Hoteligence® Agency 360 for market insights.
6. Commit to Corporate Social Responsibility (CSR)
- Engage with CSR Initiatives: Support the 2 Hands 2 Employ program to enhance your hotel’s reputation.
By leveraging the comprehensive services of Genre Hotels, boutique hotel owners can enhance their marketing reach, improve sales performance, and provide exceptional guest experiences. Embrace these tips to make the most of your partnership with Genre Hotels and drive success for your property.
Genre Hotels is a HotelTechConsultant.com preferred partner. For more information, visit Genre Hotels.
