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Flat Demand, Rising Costs: The New Hotel Reality in 2026

Flat Demand, Rising Costs: The New Hotel Reality in 2026 The hotel industry is not in a downturn. But it is not in a boom either. What we are seeing in early 2026 is something more nuanced and, in many ways, more challenging: flat demand, rising costs, and increasing pressure on margins. For hotel owners, […]